How to do link exchange (reciprocal linking) efficiently?

Reciprocal linking is widely used by webmasters and bloggers. It usually called link exchange. It works as a peer to peer network. You add a link to my website on yours and I add a link to your website on mine. Link exchange is one of the useful ways to increase traffic and PageRank of a website. In SEO, bloggers often try to build a good link network for their blog. But how to use link exchange correctly and efficiently? I am going to tell about that below.

As I mention in how to evaluate the traffic of a website, the best way to increase your PageRank score is to have other well-ranked sites link to yours. It’s better to exchange link with a higher PageRank website than a lower one.

Only exchange link with rich content websites. Understanding the helpful of reciprocal linking, many bloggers make many websites or blogs just have links on the site to link to their main website. And the result is that all their websites are banned and added to the blacklists by search engines. So, be careful if you intend to do that.

You have to wisely choose which website to exchange link with. Remember to check if your friend website is in blacklist when you want to exchange link with him. If you exchange link with a website banned by search engines, your website could be banned too.

You should exchange link with websites which have relative content to your site. That will bring more traffic to your site and make search engines think you are not cheating them.

These are some activities you shouldn’t do when using reciprocal linking:

1. Add to many reciprocal links on your website.
2. Create non-content websites to link to your main site.
3. Add too many reciprocal links to your website at the same time (in a day).
4. Exchange link with new websites or websites are under construction.
5. Exchange link with websites that don’t have relative content to your site.